Our visit at Agritechnica 2019: motor for agricultural innovation

 width=Agritechnica 2019 closed its doors with resounding success. With 2,820 exhibitors and 450,000 visitors – more than 130,000 of them from outside Germany – Agritechnica has once again impressively demonstrated its outstanding position as the world’s leading trade fair for agricultural technology. The guiding theme ‘Global Farming – Local Responsibility’ focused on the current challenges of agriculture, such as increasing productivity and protection of the climate, environment and resources worldwide. The exhibitors presented innovative solutions for future questions of the industry and society. Agritechnica 2019 showed implementation strategies for the local challenges of the world’s agricultural regions. New methods, driven by digitization, automation and robotics, are the greatest trend setters here.

Once again at Agritechnica 2019, the agricultural machine manufacturers will present a large number of innovations. Although the majority of these innovations is intended for high-tech agriculture, the further increase in the internationalization of the Agritechnica trade fair also leads to the presentation of technical solutions for arable forming and crop growing in emerging countries. The review and evaluation of the innovations registered for the Agritechnica Innovation Awards verifies the great inventive spirit and the high technical level of agricultural technology.

More than 130,000 visitors came from 152 countries, most of them from the Netherlands, Denmark, Austria, Italy and Russia, followed by Switzerland, France and United Kingdom. The trade fair saw an above-average growth in the number of visitors from Russia, Italy, Poland, Ukraine and the US. The interest of international politics in Agritechnica has significantly increased. For example, numerous ministers and trade delegations from around the world gathered information on future strategies for agriculture at Agritechnica.

One of the areas of the KAUCHUK plant is the production of rubber products for the repair of agricultural machinery, as well as the supply of rubber products to manufacturers of components and assemblies for agricultural machinery and directly OEM supplies to agricultural machinery manufacturers. Representatives of our plant visited this exhibition to strengthen relations with existing partner companies and to seek new business opportunities, implementing plans for the development of the enterprise and access to new markets.


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